ezimerchant is a powerful eBay listing tool, designed to significantly reduce the workload involved in managing a catalogue of products as listings on eBay. The benefit stems from the fact that a lot of the information required by eBay when listing an item has already been provided when the product was originally set up. When combined with the advanced listing template that comes standard with ezimerchant, the result is a highly functional and attractive eBay listing in just a few clicks.

Publish to eBay

Once you have completed setting up your item for publishing to eBay, click the green Publish to eBay button at the top of the screen. This will create a synchronised listing. What this means is that ezimerchant will keep the item listed indefinitely, relist it if the listed quantity sells out and there is still stock available, automatically update listing if there are changes made the product and manage stock control.

A major benefit of using ezimerchant for managing a synchronised listing versus listing the item on eBay directly is ezimerchant's ability to retain item sale and the best match history even if the listing is ended manually or due to running out of stock. This is not possible on eBay directly.


Use the Disabled button to end the active listing associated with this product.



By default the title is the product name. It is possible to override this.

Link to Product Name

Even if the title is changed from the default of product name, if the product name is still in the title it remains linked. For example, if the product name is "spanner" and you make the title "spanner to suit tradesperson", then change the product name to "silver spanner", the title will automatically change to "silver spammer to suit tradesperson".

Sub Title

To enter a subtitle, click the add Subtitle button, into your subtitle (limited to 55 characters) then click the save button.

Keep an eye on the listing fee when adding a subtitle as it can have a considerable effect on the cost. If the subtitle is used well, the fee can be easily justified.


Every item listed on eBay must be assigned to at least one eBay category. If no category is selected, the item will be listed in the other category, which will make it difficult to find.

Several categories will show as eBay category suggestions based on the title. Grey buttons with a tick indicate available categories. A green button with a tick indicates the selected category.

If category has been previously selected, the category name and ID will be displayed. Clicking it opens that category on eBay in a new browser tab. Click the edit button to change the selected category.

Category Browser

Clicking Other below the list of eBay category suggestions or Edit next to the currently selected eBay category opens the "Choose eBay category" screen. At the top of the screen is the list of eBay suggested categories. Below is the eBay category browser. Click "Browse eBay Categories" to open the list of top level eBay categories. clicking the greater than icon to the left of the category name shows subcategories. Categories with a grey button with a tick power leaf categories. These can be selected by clicking the button. Subcategories with the greater then icon have further subcategories. These cannot be selected. Open them to browse subcategories.

Second Category

It is possible to list the item in a second category. To do so, click the add second category button and follow the same steps for selecting a category as for the primary category.

Store Category

The store category field is shown only when the connected eBay seller account is subscribed to an eBay store. Select which store category this product should be assigned to.

Buy it Now Price

The buy it now field accepts a formula. By default the value is "Price", which equates to the price of the product as defined on the General. It is possible to override this and enter a value, which can either be a number such as 24.95 or an expression which modifies the default price, for example "Price - 5.00", which will list the item at five dollars less than the default price.

Listing Quantity

The Listing Quantity field also accepts a formula. By default the value is "Quantity", which equates to stock on hand if stock control is enabled or 1 if it is not. It is possible to enter a whole number which specifies the exact quantity to be listed. It is also possible to enter a formula which modifies the stock on hand and uses that as the listing quantity. For example, if a quantity of 10 is defined as being in stock, a value of "Quantity - 3" would list 7. a more complex expression which lists 8 if 8 or more are in stock or the stock on hand if less than 8 are in stock, would be expressed as "(Quantity > 8) ? 8 : Quantity".


By default the description is the product description as defined on the General tab. This is expressed as . it is possible to completely override the default description by replacing the tag or to add to it by keeping intact but adding content before and/or after the tag. The default description will be placed where the tag is.


The "Default Template" link opens template preview, which shows a snapshot of what the product will look like when listed on eBay.

Search Fields (Item Specifics)

eBay will often suggest additional information that can be provided to assist buyers find out more about the item. This is known as item specifics or search fields. The information provided can be used by buyers to search or filter listings. It is possible to add additional custom search fields and values beyond those suggested by eBay


Cost Type


The Calculated Cost Type shipping method adds dynamic shipping calculation to the listing.


The Flat Cost Type shipping method sets the shipping cost on the listing to a fixed cost.

Method (Calculated Cost Type)

Your Freight Settings

Choosing this option adds a dynamic freight calculator widget to the listing which enables buyers to enter their postcode to get an accurate freight cost prior to purchasing the item. The cost is calculated based on shipping rules defined in Freight Settings.

Australia Post (eBay)

This option fits listing to use eBay's default Australia Post calculation rules.

Shipping Cost (Flat Cost Type)

Enter the amount to charge for freight regardless of the item destination. Set the value to 0.00 for free shipping.

Pro Tip

Keep in mind when deciding the freight settings that eBay favours and highlights items with free shipping. It is often better to set the price of an item inclusive of freight and set free shipping on the listing rather than showing them separately.

Handling Time

Specify The number of days you require to ship the item after receiving the purchase.

Get It Fast

When offering "Get It Fast" you are making a commitment to post the item within one business day of receiving cleared payment and to offer at least one domestic expedited postage service. For more details see eBay help.

Return Policy

Returns Accepted / Not Accepted

Select whether or not returns are accepted for this item. The selected option will appear as a lowered button. The other button will appear raised.

Item Returned within

Specify within how many days of receipt of the item the buyer must request a return. The drop down list shows values accepted by eBay.

Refund Type

Specify how refunds (if any) are provided or if the item will be exchanged. The selected option will appear as a lowered button. The other buttons will appear raised. Available options are:

  • Exchange Items
  • Refund Money
  • Credit for future Purchases

Return Shipping Paid by

Specify who is responsible for paying return freight if the item is returned. The selected option will appear as a lowered button. The other buttons will appear raised.

Additional Return Policy Details

Any additional information you provide here is shown in the "Postage and payment" tab of the listing.

See this item on eBay

When an item been successfully published to eBay as a listing, a blue "See this item on eBay" button appears at the top right of the screen. Clicking it will open the eBay listing in a new browser tab.

Listing Fee

At the top right of the eBay screen is a Listing Fee panel, which will show the effective listing fee for the options selected.

Important note: The displayed Listing Fee does not take into account special arrangements such as free listings or discounts applied to your eBay seller account because of limitations of the eBay system that ezimerchant communicates with to get the value.


Below the listing fee you will find a mail icon with a number next to it. This will display any errors encountered when attempting to list your item. Clicking the mail icon will display information regarding the errors.

Auction Item

The Auction Item button creates a once off auction based on the information provided. Unlike synchronised listings, ezimerchant will not relist the item at the conclusion of the auction.

Sell Item

The Sell Item button creates a Buy It Now listing the same as what the Publish to eBay button would list, except it is a once off listing which ezimerchant will not relist once it is ended or sold.

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